4 Hot Tips to Optimize your Conversion Rates.

Everyone with an online business wants one thing: great conversion rates. Because conversion means people are doing exactly what you want them to do! So when your customers and potential customers go to your website landing page, you want them to know the plan. Your plan may be having them sign up for a newsletter, or buy a product, but if they aren't sure what to do or where to look first, they will bounce right off (probably to your competitor).

As I was reading an article titled "The 7 Principals of Conversion Centered Design" and another called  "5 Must have Core elements on a landing page" I came up with a little summary for you.
We are going to call this Kathy's new math: 7+ 5 = 4.   Here are the 4 top tips for conversion rate optimization:

#1. Let your uniqueness show.   The benefits of what you have to offer are what need to shine through. What is your niche? Be prepared to offer previews or samples of what you are offering to really drive it home. Giving them a little snippet, to show that you are the real-deal will help to convert the leeriest of shoppers.  Why showing them a preview helps you.

#2. Show the path through images.  
The path has to be clear. Are you going to point at the shopping link with a cartoon finger or arrow? Directing our sight line doesn't need to be subtle.  A sweet baby face on the page staring at the desired object or button will work just as well. Babies and eyes, along with arrows, roads and pathways all can pull our sight to your call to action. And surrounding that with the right amount of white space, color and contrast can put the finishing visual touch to accomplish your mission.  Check out some great examples here. 


#3. Social proof to follow the crowd. The more you can show that this is a trusted, valued idea, the more likely people will jump on board. Accomplish this with testimonials and reviews, visuals of the lines of traffic, or proof of your success and the crowds will come.  Click here for some examples of websites using Social Proof in a great way.

#4. Call to Action with Urgency and Scarcity.  What is your call to action? Once you have that down, you need to make sure it's really clear; this is your single conversion goal. How will you create urgency and scarcity? Will it be an ACT NOW with a count-down clock ticking away the seconds until the price goes up? Limited quantity available?  Whatever you decide make sure you light that fire.

Keep tuned in for more digital marketing insights along with great ideas in the kitchen at
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